Ecotherm

Packaging desing

Ecotherm packaging design

In my quest to offer not just a cutting-edge product but a complete experience, I've dedicated a careful and creative design process to the packaging of our Ecotherm, the smart wall thermostat. Every aspect of this packaging has been conceived with a clear purpose: to convey the quality, elegance, and functionality of our product while providing an unforgettable experience from the moment you first touch the box.

My personal commitment to design excellence is reflected in every choice, from the selection of sustainable materials to the graphic design and content layout. I opted for a two-part structure, both exterior and interior, both crafted entirely from cardboard to ensure sustainability and avoid the use of plastics. The interior part of the packaging has been meticulously designed to securely immobilize the thermostat during transport, ensuring it arrives to you in perfect condition.

Throughout this brief introduction, I invite you to delve into my individual design process that brought the packaging of our thermostat to life. Discover how my dedication and passion merged to create a packaging experience that reflects our commitment to excellence and customer satisfaction.

The message

The box becomes a means to convey multiple messages. At first glance, a product infographic visually guides you through the key features. The brand stands out through the use of its distinctive colors throughout the packaging, reinforcing the identity of our product. The product description, which includes its seamless integration with protocols like Home Assistant and Alexa, informs you about its versatility and ease of use.

But what truly makes this unboxing experience unique is the interior message. When you open the box for the first time, you are greeted with a personalized message: "Hello! Ready to bring comfort to your home?" This final touch creates a "wow" effect, establishing an emotional connection between the product and the user, inviting you to explore and enjoy all the possibilities our thermostat has to offer.

Project Conclusions

This packaging design project for our Ecotherm has been an exciting journey that has culminated in the creation of an exceptional experience for our customers. Throughout this process, I have used a variety of tools and approaches to ensure that the final result met our expectations and needs.

The use of AutoCAD to create the box plan design was crucial in establishing the precise dimensions and structure of the packaging. This tool provided a solid foundation for further development.

Gravity Sketch played an essential role by allowing me to intuitively and efficiently generate the three-dimensional volume of the box. This virtual reality design tool was invaluable for visualizing and adjusting the box shape accurately.

The design of the outer box was carried out in Illustrator, leveraging its versatility and ability to create high-quality graphics. Our brand's colors and product information were skillfully integrated into the exterior design.

KeyShot was the ideal choice for rendering the box, providing realistic images that allowed for the evaluation of how the packaging would look in the real world. This ensured that the visual and aesthetic details were stunning.

By combining these tools and approaches, we achieved packaging that not only protects and effectively presents our product but also communicates a visual and emotional story. From structural design to the selection of sustainable materials and the personalized interior message, every aspect was designed to create an unforgettable experience for our customers.

This project represents not only an achievement in terms of packaging design but also a demonstration of our commitment to sustainability, innovation, and customer satisfaction. We hope that this packaging enhances our customers' experience when unboxing our Ecotherm and conveys our focus on delivering high-quality products in every aspect.